Packaging would be redundant without the product it was designed for. With several roles to play to ensure products are safe and fit for purpose, every packaging item has certain criterias to meet based on the product its packaging.
But how can you be sure that your chosen packaging is right for your product? When it comes to deciding on the best packaging, it’s worth going through the following checklist to make sure it meets the essential benchmarks of successful packaging.
Is it Safe Enough?
One of the main purposes of packaging is its protective function. Packaging needs to protect the product well to avoid the product incurring damage, which can result in extra costs for you. Ask yourself if your packaging is safe enough for the product. Will it stay intact and undamaged during transportation and usage? This can mean deciding between glass, plastic and cardboard, and concluding which is the safest, securest option for your product.
Is it Easy to Open?
Is your packaging easy to open and easy to use/apply? Customers want packaging that isn’t going to take a lot of time or tools to open. The right packaging will be easy to open, allowing easy access to the product and will have simple application. Plastic bottles, plastic containers, pouches, pill bottles and jars are a few products that are easy to open, simply having a cap or a lid that needs to be twisted or moved in a certain direction to open. Even if your product is the best on the market, complicated applications and difficult openings can ruin the utility of a product and have a negative impact on sales.
Is it Attractive?
Packaging plays an integral role in the marketing of a product, so it’s important for product packaging to be attractive in order to stand out and appeal to customers. Ask yourself whether your chosen packaging looks stylish and shows off your product to its best potential. Bold, unusual and modern packaging tends to attract customer attention, and the right packaging for your product will achieve this.
How Economical is it to Transport?
The right packaging for your product will be economical to transport. A vital consideration when choosing packaging, certain shapes and materials are cheaper to transport and are therefore a more economical choice. Conventional shaped packaging is easier to stack and pack tightly, whereas unusual shapes don’t fit as easily and require bigger transportation means, increasing the transport costs. Lightweight packaging such as plastic reduces fuel consumption and transportation size, making it a cost-effective packaging solution. Are the transportation costs for your chosen packaging completely minimised, or could you find a better shape solution to make transportation more economical?
Does it Have Shelf Appeal?
In saturated industries, it’s imperative that your packaging is eye-catching to draw attention to your product, so to be sure your packaging is right for your product, ask this: does the packaging stand out on the shelf beside competitor products? It’s worth checking the final display areas to see whether the product and packaging looks bold enough to stand out, or whether it’s being drowned by other choices. The right packaging will instantly pop out on the shelf, so if your packaging isn’t doing this, you may want to reconsider your choice of packaging in order to improve product success.
Although not an exhaustive list, these are just some of the questions you should be asking yourself to make sure your packaging is right for your product. Safety, transportability, functionality and customer appeal are all key features of packaging, and when packaging incorporates all of these features correctly, you’re likely to have the right choice for your product to succeed.