It is no secret that the internet has changed almost every aspect of the way we do business, marketing included. Instead of being overwhelmed by all the possibilities offered by new media, use personalities like bloggers and vloggers (video bloggers) to reach and influence consumers who might otherwise be resistant to more traditional advertising and marketing.
Because vloggers and bloggers do not advertise around content, but are themselves the content, they are trusted, and hold sway over their viewers, subscribers, and followers. Consumers have already displayed an active choice in engaging with the personality, so there is an element of investment at work. This is often not the case with personalities who are featured in traditional ads that are run on TV, print, or radio.
Bloggers and Vloggers have the advantage of posting on platforms that allow them to gather thousands, and sometimes millions of followers, subscribers, or viewers. If you want to market on the internet, they provide the perfect platform, and you won’t have to invest a lot in the creation and production of a traditional print or broadcast marketing campaign.
Utilizing a blogger or vlogger is a fairly straightforward process. In some cases, the personality is paid for a sponsored post featuring the endorsement. In other cases, you simply supply the blogger or vlogger with a selection of free products. The blogger or vlogger will in turn fashion an article or post around the product, and include links to the product in the the description. This can be highly beneficial for the influencer as well, as they frequently make income off sales through affiliate marketing programs.
We have learned at All In Packaging that it pays to be in front of the field and proactive when exploiting new media for all its marketing possibilities. Utilizing vloggers and bloggers is one of the most effective ways to get your products in front of consumers, in places where they already hang out: online.