Customised packaging designs are becoming increasingly popular when compared to the regular packaging options available. These special packaging designs are created for the exact specifications of the product, keeping in mind customer preferences and purpose of use. A good choice for when standard designs are not suitable for use in terms of appeal, style preferences and functionality, buyers too are fond of custom-made packaging as it connects them to a product.
Despite their popularity among customers, a question often arises about the actual need and purpose of custom-made packaging designs: is custom-made packaging design always required, or is it simply a way to impress buyers? This has long been the cause of debate regarding customised packaging designs.
Here are a few reasons why custom-made packaging designs are said to be best, and how custom-made packaging design is advantageous for both buyers and sellers.
Perfect Fitting Packaging
When packaging is custom-made, it’s guaranteed to be created specifically for the product. As the product is afforded a tight fit, there is very little wastage in terms of material. Specially made internal sections within the packaging house the product, with padding offering greater protection to keep the product secure. As well as being perfectly form fitting, custom-made packaging means creative designs of your choice; several providers even offer the option of colour specification. With tight fitting packaging, there is potential to reduce the shipping cost of the product, as the overall weight of the package is usually close to the weight of the product.
Strengthens Brand Value
Customers always look for unique products that stand out. Distinctive and customised packaging can make buyers feel as though they are receiving an exclusive product, but can also increase the manufacturer’s brand value, as buyers start identifying the design as different from others available. Successful brand packaging has long been a strategy for manufacturers to stay ahead of their competition, and customised packaging design can help achieve this.
Strengthened brand values benefit the customer in more than one way. There is an improved emotional connection to the brand – buyers are able to quickly associate with the brand, as they are able to recognise colours or designs on the packaging. This emotional connection then helps to build and increase a loyal customer base, vital for long term success.
Packaging is said to influence buying decisions. Packaging is the first thing to capture customer attention, and manufacturers are well aware that buyers have an extremely short attention span, so packaging has to grab their attention within a few seconds. Customers are drawn to products with customised packaging designs that look unlike anything else available and create a new experience for the buyer, satisfying consumer desires for exclusive products. Satisfied customers have a positive effect on sales and act as an encouraging force for the future success of the business.
Providing more secure, more recognisable and more appealing packaging, customised designs also build great brand value for products. Thanks to new technologies, custom-made packaging design is a realistic option, not just for buyers, but for sellers too.