Packaging trends keep changing – manufacturers seek out innovative packaging, friendly designs, and great styles when considering packing their products. Excellent packaging is the way to ensure brand promotion, protection of the products packaged, and the perfect and full utility of the product packaged.
Excellent packaging is best described as the way of packaging that ensures complete product utility, great product functionality, utility, and also the promotion of the product. Here are a few facts which need to be considered when you are looking for the excellent packaging of products.
Know Your Buyers:
Packaging strategies depend a lot on your customers. There are a few factors which are considered when you are deciding on your packaging. For instance, there is a difference between packaging strategies of kids’ products, or for products which are solely for women, and products which are just for men. In the case of women’s products, packaging material is generally light in colour, while for a few formal men’s products, the packaging is usually stylish and formal. In the case of kids’ products, the packaging is generally dependent on the kind of product which is packaged.
Packaging also depends a lot on the nature of product which is packaged. In the case of cosmetics, packaging strategies keep changing over time. Buyers look forward to trendy and stylish packages, which are different from the other products displayed on the shelf. We all like to buy something that we do not have – stylish and innovative packages always attract the interest of buyers.
Nature Of The Product:
One of the main functions of packaging is the protection of the product. There are different kinds of products which need packaging and the packing depends on the nature of the product. Cosmetics, pharmaceuticals, food, beverages, and other products – all have different types of packaging.
Product protection is the main objective of packing and manufactures stress a lot over the best packing strategies, so that the products are completely protected during transportation.
Packaging needs to protect the product from the following:
- Natural deterioration – This is usually caused from contact with heat, cold, moulds, or other kinds of natural deterioration. This kind of damage is unavoidable, but with excellent packaging, the extent of the damage can be reduced to a certain extent.
- Physical Protection – When products are transported from one place to another, it is important that they are well protected, so that they can withstand the journey. Also, products need to stay well protected during their entire shelf life when they are on display.
Glass products need special precautions because these products are fragile. When you are transporting glass products, you need to ensure that these products are well cushioned, so that they do not bang against the packaging boxes. Fragile products are usually expensive because their packaging costs are also high.
Plastic is now one of the most sought after packing materials due to the many advantages of plastics. Plastic is lightweight and is highly durable. Plastic packages are popular because they are affordable and do not raise the packing expenses of the buyers.
Food products need special packaging so that their freshness and taste is well maintained. Also, it is important that good quality packaging is used, so that there is no compromise on the quality of the products.