Every kind of beverage needs good professional packaging. Unless it is not packed in the right way, you cannot carry it properly. You may have concocted a beverage at home which all your friends have tasted and appreciated. If you plan to sell this beverage in the market, you have to think first about the packaging of this beverage. Suppose you have tasted an excellent beverage at the market; unless there is good packaging for that beverage, you will not be able to bring it home to enjoy later. Beverage packaging is an important thing. The material and components that are used to pack the beverages are plastic both soft and hard, paper, metal, and glass. Beverages are packed in bottles, cans, pouches, in cartons and then sold at the market.
If you want to travel with your favourite beverages and if they are packaged in a glass container, pack them inside your suitcase surrounded by your garments. Garments give the bottle that extra layer of cushioning. Take a soft towel and wrap it around the bottle. Pack the bottle inside the bag or the suitcase in such a way so that the bottle does not move. Do not carry the unsealed bottle inside the suitcase. Before packing the bottle, check whether there is a leak. In comparison to glass packaging, metal or plastic packaging is comparatively safer, though the flavour and taste of the beverage remain intact in a glass container for a long time.
Some Practical Facts about Beverage Packaging:
Convenience Is Important: Convenience is the most important thing to remember in beverage packaging. Convenience means packaging should be in such a way that anyone can open it easily. Portability and lighter weight is another quality of good beverage packaging.
Smaller-size beverage packaging is the modern trend of packaging because most families are small in size. The beverage loses its quality once you have unsealed it. So it is better to buy a small pack and finish it as soon as possible.
See-thru packaging is one of the attractive options of beverage packaging and it can boost sales. It is human psychology that there is a better chance of a sale if the consumer can see the product.
Eco-Friendly Packaging: Eco-friendly packaging is one of the features of modern beverage packaging, allowing you to recycle the container of the beverage to save the mother earth.
Before designing the packaging of your beverage, keep in the mind who the target customer of your beverage – men or women – young or old are. Keeping in tune with the psychology of that group, if you work with packaging, makes for a great change of selling more beverages. Packaging is one of the most important things of the beverage, as with any other product. Men and women first get attracted by the packaging, see the ingredients used in the product after going over the label and buying the products. The flavour of the beverage, no doubt is the most important part, but when you buy the beverage, packaging is of paramount importance.