Flexible packaging is still considered to be one of the most popular packaging concepts. Consumers love packaging that displays great flexibility in both design and usage. Brand owners love flexible packaging for several reasons, one of the main being that it’s a favourite among buyers. Every brand believes in customer satisfaction. If buyers are happy with a certain packaging or design, then brand owners start to expand their market.


To understand what makes flexible packaging such a hot trend today, let’s take a look at the advantages of such packaging.


Easy Shipping

Flexible packaging is lightweight and fairly affordable. Lower shipping charges mean flexible packaging is often inexpensive, making it cost-effective not just for the seller, but for buyer too. Shipping flexible packaging –  internationally or domestically – is advantageous for both the seller and the buyer. A rigid package is known to cost at least 70% more than flexible packaging, putting rigid packaging at a distinct disadvantage.


Less Waste

Flexible packaging uses comparatively fewer raw materials than rigid containers do. Flexible packaging is therefore said to be an economical alternative since the packages cause less waste. Additionally, new technologies and packaging methods are increasingly being used, and these latest technologies help to broaden the various life options for flexible packaging. Scientists have recently discovered a new method that will speed up the decomposition process of the plastic often used in flexible packaging.


Buyers’ Favourite

Flexible packaging is often the preferred consumer choice. This kind of packaging attracts the attention of the buyers thanks to its great shelf appeal. Flexible packaging is eye-catching and loved by consumers. Have you ever noticed the immediate attention that a stand-up pouch can capture? This type of flexible packaging has always been, and continues to be, a buyer favourite.


As well as being the cheaper option, flexible packaging offers the same kind of product protection that other forms of packaging provide. Flexible packages are designed with consumer preference in mind, but their primary purpose is still to safeguard the quality of the packaged product. Flexible packaging is designed to keep the product protected and in good shape. It therefore provides buyers with a double advantage: packaging that they love, but that doesn’t compromise on protection. Flexible packaging often includes a barrier material which helps to block harmful UV rays. These packages also provide complete protection from oxygen, grease, moisture, contamination and even the sun.


Flexible packaging is all about enhancing functionality and consumer convenience. Flexible packaging offers a number of unique features, including a variety of opening and closure options, linear tear features, reclosable zippers and slit diaphragm membrane, among other functionalities. These types of packaging involve the use of intelligent packaging techniques, making use of different machines such as wrapping machines, slitting machines and fill and seal machines. Flexible packaging is innovative and modern in all respects.


Last, but not the least, in spite of so many functionalities and added benefits, flexible packaging is available at amazingly low prices. For buyers and sellers alike, flexible packaging offers a complete win-win situation.