Choosing the perfect packaging for your product is a fine balance. Safety, visual appeal and brand affinity are all important factors when designing and selecting product packaging. Packaging should promote your brand, protect the product and attract customers to efforts to increase sales.


There are certain considerations that need to be taken into account beforehand to ensure you’re choosing the right packaging for your product. Good packaging should be cost-effective, customer-friendly and use the most appropriate materials for the product.


Material Matters

Protection is the primary concern of packaging. To adequately protect the product, packaging material should be chosen with the product features in mind. When choosing material, it’s important to take into account all the potential advantages and disadvantages of each material – whether opting for glass, plastic, paper, pouches, aluminium or something else entirely. Knowing how the product will be used helps to determine the purpose of the packaging, and considering this, along with its ingredients will influence what packaging is most appropriate and offers the most benefits to your product. Glass is a natural, safe and stylish choice often used for beverages and medicines, but a downside is that it can be more difficult to transport than plastic, for example. Material is an important consideration when choosing product packaging.


Cost-Effective Transportation

Packaging isn’t just about style. Good packaging should be cost-effective with regards to transportation. You need to think about your budget and how much you want to spend on transportation. The packaging you choose is reflected in your production costs. Plastic is a cheaper packaging material overall: it’s less expensive to produce in bulk, and as it’s lighter, the transportation fuel costs are lower, making it more cost-effective. There’s also less risk of breakages. If you’re looking to cut costs in transportation, plastic packaging might be the best choice.


When it comes to the size of packaging, smaller sized products take up less room and can usually be transported in larger quantities than bigger product packaging at one time. Irregular shaped items can be harder to package effectively as they often don’t fit snugly, therefore taking up valuable transportation space. Cost-effective packaging is an important aspect of successful packaging, so it’s wise to think about how the material, shape and size of your packaging will affect the transportation, and alter your packaging choice accordingly.


Customer-Friendly Functionality

The ease of use of packaging says a lot about how customer-friendly the packaging is. Good product packaging will be functional. Packaging that pays attention to the product it’s storing but that is easy to open and close will usually be successful.  Products should also be able to be used and stored easily by the customer. Lightweight packaging is always popular, as it’s transportable and handles well. The type of packaging you choose will have an impact on product functionality, and the more customer-friendly packaging is, the more of an appealing choice it will be when it comes to making a purchase decision.


Considering particular aspects of packaging before choosing the right type for your product is a vital step to ensuring packaging that performs well, both for your product and for your brand. With a number of aspects to keep in mind, the more you consider, the more likely you are to choose the packaging best suited to your product.