The Evolution of Product Packaging
Product packaging is defined as the technological system of wrapping or enclosing a product so it would retain its freshness and quality even after the rigorous process of transportation, storage, and distribution.
With modernization, product packaging also developed into an intricate and streamlined industry that constantly belongs to the businesses with the highest demand. As most, if not all, products in the market require smartly designed packaging system that adds aesthetics and protection to the product.
History of Product Packaging
Product packaging was born during the medieval era and began alongside with the birth of Graphic design. It is the time where historical transition occurred and the period wherein renewed prosperity started to take its course.
Basically, Graphic design is an evolved version of the book industry. The concept of using graphics to attract customers was the same concept that the book industry used to attract readers using illustration, well-thought of page layout, and graphics. If a book with attractive illustrations can hook up readers, then a commodity with well-designed graphics should attract customers as well.
During the mid-1500s, product packaging industries started to incorporate graphics and brand names on their packages and it indeed effectively worked in attracting customers.
Product packaging industry went along with the fast evolution of business trends and as the day modernized, they upgraded their designs to keep up with the current market trend.
Today, customers appreciate packaging with enhanced functionality and visual design. It went along with the improving functions and design of technological inventions, gadgets, and machines. Product packaging became a flexible industry that conforms exactly with the trends, lifestyle, and businesses of its consumers.
How Product Packaging Developed Over the Years
Product packaging’s main purpose is to ensure that contents stay fresh and protected. Today, it has evolved into playing a variety of important roles, to include branding and functionality, plus with exciting and fun designs to woo customers and increase sales.
Today, manufacturers rely on packaging to sell the product and establish the identity of the brand that customers will feel comfortable with.
The last 20 years, several factors have created an impact on how product packaging has changed.
So, to conclude, leaving here a list of some of the most notable influences to the innovations in product packaging:
- Design – is probably the first consideration. A well-designed packaging can easily attract and impress customers. Packaging has evolved into modern and unique shapes and sizes, not to mention colorful and complex variations.
- Wastage – is another important factor that has affected product packaging’s evolution. Concerns over substandard packaging materials and poor-quality processes resulted in product wastage. Innovations in packaging now include vacuum-packed plastics, tubes, and others with minimal wastage.
- Environmental concerns – including producing recyclable packaging or for some manufacturers, using recycled materials. Some packaging now comes with instructions on how to dispose of or recycle packaging, that will not harm the environment.
- Health concerns – and legal requirements also have impacted the packaging industry. A new law has even been implemented so that nutritional information of food products is detailed in the packages. Aside from abiding by the law, manufacturers have credited adding health and nutritional information in the packaging to attract more buyers.
Claire works in marketing team at Brillopak, a premium quality, small footprint robotic packing and Automatic Packing System manufacturers in the United Kingdom. In a former life, Claire worked as a content specialist and she loves writing, reading & cooking.