Packaging is an important part of building a brand and retaining its customers. It is also about how the products are configured when they are shipped. Packaging integrity is of utmost importance in the case of the pharmaceutical industry. There can actually be no compromise on the packaging, when medicines are being packaged. If the carton or the package gets damaged, it will not just be a huge loss financially; numerous lives might be at risk as well.
Carefully Planned Packages:
You need to have your packaging well planned so that it offers not just an outer covering but also helps in keeping the package protected from damage during transportation. Protection is necessary not just during transportation but also during the time when the products are stored on the shelves. If packaging is considered, keeping in mind the minimal use of material as well as weight, it will help in saving costs and will also be helpful in ensuring that the brand name is well maintained.
Packaging and Quality:
Packaging has a direct impact on the perception of quality or what the consumer feels about the quality of a product. If the packaging is clear, smart, and professional, consumers will gain confidence in the product. Should the product arrive home in a damaged packet, the consumer will lose confidence in the product. They will feel that the product is damaged and they are not getting complete value with it. Besides this, in the case of pharmaceutical products, this is quite risky because if there is damage to the package, which might be a bottle or a tube, it will cause contamination to the product and damage it.
We often notice that with pharmaceutical products, there is a warning. This usually states that if the package is broken or if it is tampered with, it shouldn’t be used. The sole reason for this is that the product which is packaged inside might be contaminated. Though with other products, this might be of lesser risk, it is quite evident that with medicines, this can be extremely risky. It can be a health hazard as well.
Efforts By Companies: In a bid to ensure packaging integrity, companies focus a lot on pharmaceutical packaging. A number of measures are undertaken which help in ensuring that the product is of great condition and the packaging offers complete value to the product. Here are some measures undertaken by companies to ensure product integrity.
- Good quality packaging material is used which means the material is safe to use. It is suitable for the specific kind of packaging and it offers complete protection to the product.
- Labelling is of prime importance. A proper and clear label is essential so that the user knows the product which is being purchased.
Taking care of a few factors help in ensuring that packaging integrity is maintained, which is quite essential for the packing industry.