Undoubtedly, sustainability and also eco-friendly products are in great demand these days. The amazing thing is that even in the packaging industry, eco-friendly packages are the most in demand. Retailers, manufacturers, and also consumers are now conscious and ready to do anything so that they can cut down on pollution and packaging waste caused by the excess use of packaging materials.
How it all started?
It was in October of 2015 when several retailers from England with more than 250 employees each, decided to introduce a charge of 5p whenever a single-use plastic bag was used. This provoked a lot of outcries – while many supported the move, understanding that plastic can have a disastrous effect on the environment, there were others, who were not happy with the change.
Battle against Plastic and Adoption of Eco-friendly Packaging:
Fashion retailers play an important role in fighting the increasing use of plastic, especially with the popularity of e-commerce websites. Sellers realized that sending the buyers, their chosen products wrapped in plastic or other material wasn’t much well appreciated. Buyers too are now increasingly aware of the need for eco-friendly packages. Understanding the sentiments and the needs, some of the top sellers are now using eco-friendly packaging. Zara, the fashion giant, delivers all its online orders using 100% recycled cardboard boxes, which were previously used and available in stores. Minimizing the use of plastic, the outer bag, which plays a major role in protection of the product, was prepared from 55% recycled plastic. This is indeed a big step that helped in reducing the usage of plastic for different purposes.
Advantages of Eco-Friendly Packaging:
When eco-friendly packages were introduced, they brought in a number of benefits for the buyers as well as the sellers. Here are some reasons why these packages are so widely accepted:
Customized eco-friendly packages help your product to stand out from the rest. It helps in creating a brand identity and brand name which will increase the reliability of your brand in many ways.
Consumers are happy to use eco-friendly bags because they are aware that these bags are good for the environment. They know they are doing their bit to save the environment. Pink Boutique, for instance, is a popular business house that has adopted eco-friendly packages. They have switched from polythene mailing bags to the greener option of sugarcane. The sugarcane bag is highly functional; it is known to absorb carbon dioxide and is totally recyclable. Thus, it is one of the best options when shifting to eco-friendly options.
Barriers – Why are some organizations still not changing to eco-friendly packages?
In spite of the many advantages of such packaging and the need of these packages, cost concerns are considered to be one barrier that is preventing many companies from switching over to eco-friendly packaging. It is known that sugarcane bags have a higher cost – they are at least 25% more expensive. If these bags are customized as per requirements, the cost is certainly going to be higher. Thus, many sellers are not quite happy with this solution.
It is expected that by the end of 2019, more than 75% of packaging material will be eco-friendly. When are you turning eco-friendly?